Uxerfest is a design industry festival created to transform the job search experience by connecting talent with opportunities in a learning and inspiring environment.
My Role:
Web Designer, UX Researcher, UX Analyst
Client:
Personal Project
My role was to conceptualize the festival idea, create its visual identity, and design its website, applying Lean UX methodologies to verify the project's feasibility.
We conducted a thorough analysis of web interactions and metrics, using tools such as Hotjar and Google Analytics. This allowed us to identify usage patterns, validate hypotheses, and make informed decisions to optimize the project's impact.
The data collected confirmed interest in UXerfest, supporting its development. It also shed light on certain usability and accessibility issues on the website. Therefore, the first step in moving forward with organizing this talent and employment gathering is to implement the required improvements on the official website.
