Snaptrue is an innovative app created to verify the authenticity of local products consumed by tourists, promoting more responsible tourism. As a UX/UI designer, I was responsible for carrying out all phases of the project, from research to the final testing phase. The project was developed using the Design Sprint methodology to ensure an agile and efficient solution.
My Role:
UX/UI Designer
Client:
Personal Project
Mass tourism generates environmental and social impacts, threatening cultural identity and increasing pollution. In response to this issue, Snaptrue presents itself as an innovative solution that seeks to foster more sustainable tourism by verifying the authenticity of local products, reducing tourists' distrust, and strengthening the local economy.
To address the problem, we analyzed global tourism sector data and conducted user tests through interviews and usability tests. This allowed us to identify what needed to be modified to ensure a satisfactory user experience, while also providing us with greater clarity about the need for a tool that connects tourists with authentic products and reduces trust barriers at consumption points.
Snaptrue makes it easy to verify local products using artificial intelligence, promoting conscious and sustainable tourism. The tests revealed that 100% of users found the app useful and would recommend it to those looking for more local and sustainable tourism. The solution not only addresses responsible consumption but also strengthens local traditions, proposing a more respectful and authentic future for tourism.
